Start with the question
Pricing, positioning, or a launch—write that before you list signals.
The meeting packet
A competitive intelligence brief you can actually walk into a room with.
The useful output is a competitive intelligence brief, not another dashboard. Snoop is designed to rank public competitor changes, show the sources, and recommend what to validate. The samples on this site are examples, not customer results.
Weekly competitive intelligence briefSources in the packetSeen / maybe / nextProduct decisions
In practice
What belongs in a competitive intelligence brief.
Name the decision, the time window, the evidence, the doubt, and a next step. It should read like a short memo a peer can reopen, not a wall of charts. How to write one by hand is on the blog. This page is the product-shaped version Snoop is designed to produce.
A teammate can reopen it
URLs, dates, and comparable captures beat an anonymous “industry report.”
Three kinds of sentence
What you saw. What it might mean. What to do. Mix them and none of them hold.
One packet for the room
Founder, PM, and PMM should be able to argue from the same notes.
Straight talk
A brief is not a score, a rank, or a promise.
Sample briefs on this site are examples.
Snoop is not a full Klue- or Crayon-style CI suite.
Joining the waitlist does not start a weekly email tomorrow.
Interpretations stay hypotheses until a person checks them.
How it works
Write less. Rank more.
Arrive with the story already structured: collect, group, then hand over a short next step.
- 01
Collect
Public web and app signals on a focused watchlist.
- 02
Structure
Group related changes and mark how sure you should be.
- 03
Deliver
A short brief with a validation step—not a 40-page appendix.
Who it’s for
People who walk into reviews with receipts.
PMs bringing competitive context to a roadmap review
Founders who want a Monday packet, not another login
PMM aligning copy to claims they can actually point at
Anyone who will challenge a slide with no source
CI brief FAQ
The packet for the meeting—not a writing class.
What is a competitive intelligence brief?
A short, decision-oriented summary: what changed, which sources support it, what it might mean, and what to validate next.
How is it different from a dashboard?
Dashboards show metrics and leave the reading to you. A brief ranks what matters, keeps sources attached, and proposes a next step. Snoop is built around the brief.
Who should read it?
Anyone who has to make or challenge a product call: founders, PMs, product marketers, growth leads. It does not replace talking to customers.
Are the example briefs real?
No. Previews on usesnoop.com are examples. They are not verified findings or customer results.
Related
Method, monitoring, and the writing guide.
Private early access
See the market clearly.
Know your next move.
Join the waitlist for Snoop's evidence-backed competitive intelligence briefs.